Updating my website needs a developer every time

Every website change goes through a developer and takes days

You know exactly what needs to change. A listing went under offer — the price needs updating. A new property just listed — it needs a page. You’ve added a service — the website should say so. But your website lives in a system your developer controls, or a theme that requires someone who knows code, or an agency that charges by the hour. So the change waits. And waits.

By the time the update goes live, three more things need changing.

Why this keeps happening

Most websites were built to be maintained by the person who built them. The founder was never meant to be in the loop — the assumption was that changes would be rare and the developer would handle them. That assumption broke down when websites became the primary sales channel and content changes became daily.

Content management systems tried to fix this, but they introduced new friction: a login panel, a dashboard with dozens of options, a visual editor that looks simple but hides complexity. Non-technical founders end up afraid of breaking something. So they go back to the developer.

The core issue is that website editing was never designed as a conversation. It was designed as a form. And forms require you to already know what you’re doing.

What you’ve probably already tried

Asking the developer to “make it easier.” They added a page editor or a drag-and-drop builder. It worked until you needed to do something slightly different from what they anticipated — then you were back to sending emails.

Using a website builder like Wix or Squarespace. You could edit content yourself, but the templates were inflexible, the design drifted, and when your business grew beyond the template you were stuck again.

Training a staff member to handle updates. They learned the system, things went smoothly for a while, then they left. The new person needed retraining. And neither of them could make structural changes.

How ComStack solves this

Every page on your ComStack site is managed through a conversation with Claude. To change a headline: “Update the homepage headline to reflect our new service.” To add a property page: “Create a page for the new 3-bedroom villa in Marbella — here’s the description.” Claude drafts it, shows it to you in chat, and waits for your approval before anything goes live.

The Chrome Extension adds a faster path for pages based on existing content. Open any webpage — a competitor’s listing, a press article, a product page — click the extension icon, and it extracts the structured content automatically. The extension suggests the right page type for your site, shows you the result in a side panel for review, and lets you edit it before saving. For property listings with photos, the AI enrichment toggle reads the images and adds details the page text doesn’t include. You can assign the page to an existing sidebar group or create a new group inline from the same dropdown — no need to navigate to settings first. If the page is already in your project, it shows you the existing draft so you don’t create a duplicate. Then tell Claude to publish.

If you need to edit a published page directly, your site has an Edit Mode you can access from the published page itself — open the page, enter edit mode, make the change, save as a draft, and publish.

What changes for your business

You update your own website the same day something changes. A listing goes under offer: you tell Claude, the page updates. A new service launches: you describe it, Claude writes it, you approve, it’s live.

You stop accumulating a backlog of “things that need updating.” You stop paying developer fees for content changes. You stop explaining things to intermediaries and waiting for them to carry out your instructions.

Your site stays current because keeping it current is no longer expensive.

Is this the right fit for you?

This works well for: business owners who need to update content regularly — listings, services, news, prices; founders who want to be in control of their own website without learning to code; teams where content decisions are made by the founder or a non-technical manager.

This is not the right fit for: businesses that only update their website a few times a year; businesses that need complex custom functionality as the primary website feature; founders who want someone else to make all the decisions.

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ComStack is available to founders and owners of established businesses. Learn more about joining →