Serving International Buyers
My website is in Spanish but my buyers are German and British and they can’t use it
Most business owners in tourist markets know this situation well. You’ve built your website in your operating language — Spanish, French, Italian — and then potential buyers arrive from Germany, the UK, or Scandinavia, open the page, and leave within seconds. The contact form sits empty.
Standard translation solutions are expensive, require constant maintenance, and still produce pages that feel machine-translated. And none of them solve the real problem: buyers want to ask specific questions in their own language and get direct answers from your actual data, not read a brochure.
Why static translation isn’t enough
Language is only half the problem. The other half is personalisation.
A German buyer asking about a property in Marbella doesn’t want a translated webpage — they want to ask: “Does this property have sea views? What are the community fees? Can a non-resident get a mortgage?” Static pages can’t answer those questions in any language.
When a British retiree lands on your site and clicks away within 20 seconds, it’s not only because the text was in Spanish. It’s because they couldn’t find a fast, specific answer to their question.
How ComStack solves this
The voice interface changes the interaction model entirely.
Visitors speak — the site listens and answers in their language. A German buyer opens your site, speaks their question in German, and the voice agent responds in German with an answer pulled directly from your property data. Not a canned response — a real answer from your actual listings, prices, and availability.
102 languages, no configuration required. The voice interface supports over 100 languages. There’s nothing to translate manually, no language-specific pages to maintain, no content duplication. Your one set of content serves buyers in every language automatically.
Written pages in every language you need. For your documentation, property descriptions, guides, and legal pages — the platform auto-translates your pages to all the languages you’ve configured. Each translated page gets its own native-language URL (for example, /de/immobilien/) so it ranks naturally in German search results and AI queries.
No developer needed to add a language. Adding German to a project that serves only English and Spanish takes one setting change. The translation runs automatically the next time you publish.
What this looks like in practice
A Scandinavian investor finds your listing page on a Thursday evening. They don’t speak Spanish. Instead of reading a translated static page, they press the voice button and ask in Swedish: “What’s the maintenance fee on the Estepona apartment?” The voice agent responds in Swedish with the fee, payment schedule, and what it covers — read directly from your property data.
The investor stays on your site. They ask follow-up questions. By Friday morning, they’ve sent you a message through the contact form.
That conversion didn’t happen on competitors’ Spanish-only sites.
Questions we get asked
Do I need to upload content in every language?
No. You write your content once, in your language, and the platform translates it automatically when you publish. You can review translated pages before they go live.
How accurate are the auto-translations?
The translation system is designed for publication quality. It uses your project context — your business description and domain — to produce translations that read naturally, not literally. Languages like German, French, Swedish, Norwegian, and English produce consistently strong results.
What happens if a translated page has an error?
You can edit any translated page directly. If you update the source page and republish, translations update automatically. You can also override a specific translation if you need precise control over a phrase.
Can I limit which languages are available?
Yes. You configure your active languages in project settings. The voice interface supports any language automatically without configuration. For written pages, translations only run for the languages you’ve enabled.
What languages does the voice interface support?
The voice interface supports 102 languages including all major European languages (English, German, French, Spanish, Swedish, Norwegian, Dutch, Italian, Portuguese) plus Arabic, Japanese, Chinese, and more. See the languages reference for the full list.