Getting Found by AI Assistants
When people ask ChatGPT to recommend a business like mine, my website doesn’t show up
This is happening more often than founders realise. Search is no longer just Google. Increasingly, people open an AI assistant and ask: “Find me a good real estate agency in Marbella” or “Which fitness studio near me has good morning classes?” If your website isn’t structured the way AI systems read it, your business simply doesn’t appear in the answer.
This isn’t about SEO in the traditional sense. AI assistants don’t rank blue links — they synthesise answers from content they can actually read and verify. Most business websites aren’t built for this.
Why most websites are invisible to AI
AI assistants prefer content that is:
- Explicitly structured — with clear signals about what your business does, where it operates, and what questions it answers
- Annotatable — with a machine-readable summary they can ingest without fetching the full page
- Queryable — with a defined interface they can call to get live data
A standard website has none of these. Pages built for visual browsers tend to bury critical facts in images, sliders, and fragments of JavaScript that AI crawlers can’t access.
How ComStack solves this
When you publish with ComStack, every page is automatically optimised for AI discovery — without any extra work on your part.
Your content is structured the way AI assistants read it. Each published page emits structured data that explicitly tells AI systems: what category this business is, what it offers, where it operates, and what questions it can answer. Frequently-asked questions become individual indexed entries — each one citable by AI systems.
Your business is discoverable in one file. Every ComStack site publishes an llms.txt file — a curated index that gives AI assistants a fast, clean summary of your business and all the questions you’ve answered. This is the equivalent of a business card in the format AI systems actually use.
Your site is connected as a live tool. Beyond static content, your project data is exposed as an interface that AI assistants can query in real time. When an AI assistant needs specific, current information — the latest property listings, current availability, live pricing — it can request it directly rather than guessing from a cached page.
What this looks like in practice
A potential buyer asks an AI assistant: “I’m looking for a sea-view apartment in Marbella under €400k — do you know any agencies that specialise in this?”
With a standard website: the assistant has no reliable way to verify your specialisation or current inventory — it either omits you or hedges with “you’d need to check their site.”
With a ComStack site: the assistant finds your structured listing pages, reads your FAQ answer on the €300k–€500k price band, and can query your current listings via the live connection. You get named in the answer, with a direct link.
Questions we get asked
Do I need to do anything to get this?
No. Structured data optimisation, the llms.txt file, and the live connection are built into every published ComStack site. There are no plugins to configure and no schema markup to write manually.
Does this work with all AI assistants, or just ChatGPT?
The structured content and llms.txt approach works with any AI system that reads web content — ChatGPT, Perplexity, Claude, Google’s AI overviews, and others. The live query interface works specifically with AI assistants that support direct tool connections, like Claude.
How soon after publishing will AI assistants find my content?
The llms.txt and structured content are live as soon as you publish. AI crawl schedules vary by provider — typically days to weeks for the initial discovery.
How is this different from regular SEO?
SEO optimises for human search rankings. AI discovery optimises for synthesised answers. The two are complementary — well-structured content tends to rank better in traditional search as well — but the mechanism is different. We focus on the AI-answer layer specifically.